Lamps

Client:

Standing lamps

Main problem:

Lack pf transparency

Niche:

Home decor

Initial ACoS:

53%

A brand that sells designer lamps for the home came to us with a typical situation: ACOS was at 53%, but the client's team had no clear understanding of where the advertising budget was going, which campaigns were working, which products were eating up money. Data was scattered, reporting was superficial, and the advertising contractor did not provide clear metrics.

Initial indicators: - ACOS: 50% - TACOS: 35% - Monthly advertising budget: £9,000 Sales from advertising: £18,000 Total sales: £51,000 - Number of campaigns: 40+ (without logic: a mix of auto, brand, and competitive queries in one campaign)

Result:

After 7 weeks, the brand received not just improved numbers, but full control over its advertising investments.

ACOS dropped from 53% to 21%, making advertising profitable.
TACOS dropped from 35% to 17%, indicating an increase in organic sales.

Sales from advertising grew from £18,000 to £32,500, and total sales from £51,000 to £76,000.
The brand began to see the full picture for each ASIN and campaign, and real-time reporting was available.

In addition, thanks to the transparent structure, we found 3 products that consistently yielded ROAS of more than 6 and moved them to a separate scalable group.