Tents

Client:

NDA

Main problem:

High ACoS

Niche:

Outdoor

Initial ACoS:

55%

The brand, which specializes in awnings for camping, gardening, and cottages, came to us with a typical request: advertising was working, but not bringing in any revenue. The ACOS was at 53%, and a significant portion of the budget was going to low-converting requests, with no clear focus on the most effective products. The business was losing money, and scaling was impossible.

Initial indicators: • ACOS: 68% • TACOS: 39% • Monthly advertising budget: $12,000 • Sales from advertising: $17,650 Total sales: $45,000 Structure: 60+ campaigns, no categorization or seasonality

Result:

ACOS decreased from 53% to 27%, and advertising became a stable plus.
TACOS fell from 39% to 19%, which showed an increase in organic sales.

Sales from advertising increased from $17,650 to €36,000, and total sales from €45,000 to €82,000.
The budget is used effectively, with a clear focus on products that really sell.

We also discovered that one of the tents had the highest conversion rate - we put it into a separate BOFU campaign, which yielded a ROAS of 5.4, and are now preparing to scale to the USA market.